Last year has been a tough year. The coronavirus outbreak has spared no one and has slapped businesses with series of plunging sales, layoffs, and closures. One of the hardest-hit sectors was the automotive industry. As the pandemic impeded so many plans, keeping the businesses afloat presented a great challenge. And as some experts see it, this impact is seen to spill over into 2021 until a legitimate solution is found.
But looking back, 2020 has not been so bad at all for Geely Philippines as it has rebounded to deliver its sales targets in most of the months. One of its models, the Coolray, even managed to pull off an impressive feat in terms of sales after emerging as a top-seller among the 5-seater subcompact crossovers for 3 months last year.
Geely Philippines has also received awards and recognitions from credible auto news sites in the country:
- C! Magazine
- Best Subcompact Crossover (Coolray)
- Best Compact Crossover (Azkarra)
- Auto Focus
- Best Value for Money Subcompact Crossover
- 2020 Autoindustriya.com Editors’ Pick
- Car Guide
- Top 5 Picks for 2020 (Top 2)
Although the expansion plans were stalled by the lockdown, Geely was still able to open up six more outlets in addition to North Edsa, its maiden dealership outlet. Through the trust and confidence of Sojitz G Auto Philippines’ (SGAP) business partners to the brand, Geely was able to open more outlets last year: Quezon Avenue, Cagayan de Oro, Lipa, Zamboanga, General Santos, and Imus, Cavite. 21 more dealerships in key markets are expected to rise in 2021.
“Geely is definitely starting the year right coming from an illustrious performance last year. Apart from our customers, the awards and recognitions we have received for the past year are our driving force to do better this year. This means a lot to us as we build our name in the industry and strive to be a major player in the market amid an economic downturn”, SGAP President & CEO Mikihisa Takayama said.
“We want to keep our eyes on the bright spots amid the pandemic and other future challenges this year may bring us. I personally think that ‘quality, affordability, and customer delight’ should be instilled in businesses during the crisis. This period of decline in our economy is a good time to prove to our customers the quality and efficiency our brand could offer without having to burden them too much financially. It has been a week since we welcomed the year with high hopes that 2021 will be a lot better for us. Let us all move forward together”, Takayama added.