HARLEY-DAVIDSON BRINGS THE WORLD TOGETHER TO DEBUT ALL NEW 2021 PRODUCTS IN THE H-D 2021 GLOBAL DIGITAL EVENT ON JANUARY 19

Throughout Harley-Davidson’s 118-year history, the brand has never before brought the entire world together to experience the debut of all-new Harley- Davidson® motorcycles. On the 19th of January, 2021, that all changes with a single virtual event. During H-D 21, the company’s first virtual launch experience, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear and apparel.

Those who participate will hear from Harley-Davidson leadership, product experts, and passionate enthusiasts who are leading and shaping the industry on all that is coming to Harley-Davidson® dealerships in 2021.

To take part in the H-D 21 virtual launch experience, register now at www.H-D.com/21

New Approach to Product Launches

The global virtual launch is part of the company’s streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30 percent, shifting its new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market

“We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan AmericaTM,” said VP Marketing Theo Keetell. “We look forward to sharing this moment with our customers and dealers from around the world.

Adventurer Jason Momoa Shares his Passion

American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the Jan. 19th event. Forever seeking new adventures, Momoa will share his thoughts on how Harley- Davidson’s upcoming Pan America motorcycle has expanded his passion for Harley-Davidson and created new opportunities to explore endless horizons beyond paved roads.

Jason Mamoa (image: pinterest)

“Harley-Davidson has unlocked opportunities for me to find adventure with amazing people, awe- inspiring places, and expand my inspiration as seen in the United We Will Ride content series,” said Momoa. “I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle. It’s the perfect vehicle that combines my love of the outdoors, the unknown, and Harley-Davidson. People are going to be completely stoked about this bike that Harley-Davidson has created.”

Jason Mamoa on his Pan America

Harley-Davidson Pan America Global Reveal Feb. 22nd, 2021

Harley-Davidson’s all-new Pan AmericaTM 1250 adventure touring motorcycle will be previewed in the Jan. 19th H-D 21 virtual launch experience. Harley-Davidson will be bringing the world back together on Feb. 22, 2021, to reveal the motorcycle’s full details in a separate digital event with the spotlight on the new Pan America motorcycle.

Other models:

Stay informed at www.H-D.com/PanAmerica and watch a preview of how Pan AmericaTM expands Jason Momao’s passion for Harley-Davidson® a https://youtu.be/n47s4rgcQ5Q

About Harley-Davidson Motor Company

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley- Davidson Financial Services. Since 1903, Harley-Davidson has stood for the timeless pursuit of adventure and delivered freedom for the soul with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Learn more at www.harley-davidson.com.

HARLEY-DAVIDSON® THE PHILIPPINES DEALERSHIPS

HARLEY-DAVIDSON® OF MANILA BGC

30th St. corner 3rd Ave, Shangri-la at the Fort Manila, Bonifacio Global City (BGC), Taguig, 1634, Metro Manila
+63 2 869 6951
www.harley-davidsonofmanila.com.ph/

HARLEY-DAVIDSON® OF MANILA

#1008 EDSA Greenhills, San Juan City, 1502, Metro Manila +63 2 784 5006
www.harley-davidsonofmanila.com.ph/

HARLEY-DAVIDSON® OF PAMPANGA

LausGroup Motorcycle Hub, Microtel Lane, Event Centre Boulevard, LausGroup Complex, Jose Abad Santos Avenue
+63 45 981 4487

https://harley-davidsonofpampanga.com/

WHEELTEK HARLEY-DAVIDSON® OF CAVITE

Emilio Aguinaldo Highway, 4103 Anabu 2-D, Imus, Cavite +63 46 8 402 7844 www.wheeltekharley-davidsonofcavite.com/

HARLEY-DAVIDSON® OF CEBU

A.S Fortuna Street, Banilad, Mandaue City, 6014, Cebu, Philippines +63 32 342 7539
www.harley-davidsonofcebu.com/

HARLEY-DAVIDSON® OF DAVAO

Km 7 JP Laurel Ave, 8000 Lanang +63 82 232 2222 www.harley-davidsonofdavao.com/

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