The Covenant Car Company, Inc. (TCCCI) – MG Philippines – The winner of Miss Universe Philippines 2020 is going home with more than just a title—she’s also going to be given the keys to a brand-new, top-of-the-line MG ZS Alpha Crossover SUV.
On its inaugural staging, MG Philippines signed on to be the Official Car of Miss Universe Philippines 2020. And there’s no better way to represent this extraordinary partnership than to award MG Philippines’ best-selling model to the most phenomenal queen of the pageant.
There’s no doubt that the winner of this year’s Miss Universe Philippines will thoroughly enjoy driving and owning her new MG ZS Alpha. This stylish and versatile crossover SUV is equipped with features that make driving it easy, safe, and fun. These include an efficient 1.5-liter naturally aspirated engine that produces 114 horsepower and 150 Nm of torque, an 8-inch LCD infotainment unit equipped with Apple CarPlay™, a push start/stop button, a multi-function steering wheel; a host of modern driving aids such as a reverse camera, Antilock Brake System, Cornering Brake Control, Electronic Brake Assist, Electronic Brake Distribution, Hill Start Assist, Tire Pressure Monitoring System, a Traction Control System; and a huge panoramic “Stargazer” sunroof, perfect for when the weather outside is pleasant.
“MG Philippines has always been on the lookout for exciting partnerships that can project our brand values and show the utility and versatility of our vehicles. In the past, we successfully teamed up with art and lifestyle festivals, top musical talents, and also with prestigious local and international sports events and organizations. This partnership with Miss Universe Philippines is the latest on our list of prestigious and extraordinary collaborations. It allows us to introduce our products nationwide to all the cities represented by the candidates,” says Alberto B. Arcilla, President and CEO of MG Philippines.
Atty. Arcilla adds: “The MG ZS Alpha Crossover SUV is the perfect vehicle for this year’s winner. It possesses a youthful spirit and is an ideal ride for the stylish, empowered, and dynamic young women of the Miss Universe Philippines 2020 competition. We congratulate all the candidates for representing their provinces and cities, and we wish the 2020 Miss Universe Philippines many meaningful and extraordinary journeys in her brand-new, MG ZS Alpha Crossover SUV. I would also like to commend the entire Miss Universe Philippines organization for seeing their vision through in executing this event.”
A special award has also been named after MG, and will be given out during the competition. “The Miss MG Philippines award will be given to the contestant who exhibits extraordinary qualities in every way,” says Miss Universe Philippines Creative Director Jonas Gaffud. “This inaugural edition of Miss Universe Philippines has been anything but ordinary. We are glad that we have a partner like MG Philippines who is helping in the mobilization of our people to and from venues, and also for the exceptional ZS Crossover SUV grand prize for this year’s winner. MG Philippines has made this year’s pageant truly extraordinary.”
The winner of Miss Universe Philippines 2020 will also be recognized as an MG Philippines brand ambassador, lending her image and persona to upcoming MG Philippines campaigns and communication efforts.
On its inaugural staging, Miss Universe Philippines 2020’s grand prize winner will drive home a brand-new MG ZS Alpha.
MG Philippines is the Official Car of Miss Universe Philippines 2020.
The winner of Miss Universe Philippines 2020 will also be recognized as an official MG Philippines brand ambassador for the duration of her reign.
See some of your favorite Miss Universe Philippines 2020 queens in this special brand partnership video: https://www.youtube.com/watch?v=jAlVjiWAR-g