2020 Land Rover Defender launched in Asia-Pacific regions – Philippines included

Land Rover made its digital online regional launch of its new 2020 Defender hosted by Singaporean adventurer Rozz Lee last August 7.

“There is a strong emotional attachment to Defender. It was the only vehicle that could cope with this region’s difficult conditions, which made it a unique proposition,” Jaguar Land Rover Managing Director in Asia Pacific Robin Colgan said in a statement.

Departing from the decades-old retro design and wearing more modern lines, the new Defender still retains its purposeful, rugged silhouette worthy of the name. But being utilitarian doesn’t skimp out on luxurious features too, such as leather seats, a 10 inch infotainment system, a fully digital instrument cluster, a digital rearview mirror, interior ambient lighting, center console with armrest, push button start and smart keyless entry.

It comes in five trims – the more sophisticated and luxurious Urban, the more rugged Country with matte flared fenders, mud flaps and a cleaning hose, the Adventure, which adds more purpose from the Country with side mounted cargo box, seat backpack and air compressor, and the Explorer, with a roof rack, matte black decals on the hood and a step ladder, built for the hardcore off-roaders.

The most desirable of them all, the First Edition, includes 20-inch wheels, a panoramic sunroof, privacy glass, adaptive LED headlights, as well as a 10-speaker Meridian surround sound system, three-zone climate control, power-adjustable front seats, illuminated door sills, and a center console with a built-in refrigerator.

“For the Land Rover brand here in the Philippines, new Defender is like the glue which cements the whole line up again and reinforces the brand image amongst the other 4×4 competitors. The Defender has such a strong following with a vibrant and very active Land Rover Club of the Philippines which has been operating for over 20 years. This is true testament to the strength of the Defender,” Land Rover distributor Coventry Motors President Chris Ward added.

The Defender is now available here in the Philippines in its 110 5-door configuration, and will start at PHP6,310,000 for the Urban, PHP6,360,000 for the Country, PHP6,440,000 for the Adventure, PHP6,610,000 for the Explorer, and PHP9,390,000 for the First Edition.

For more information, visit Jaguar  Land Rover Philippines