But can it maintain the sales momentum of its predecessor during this time of CoVid19?

Toyota Motor Philippines (TMP) has officially unveiled – via Zoom- the 2020 update of its best-selling, locally made passenger car –  the Toyota Vios.

The New Vios – with its improved modern design debuted by the global mobility company in the Philippines – comes at the forefront of the local auto industry by responding to the Filipinos’ need for quality, efficient, and safe mode of transportation.

Introduced in an online launch program witnessed by thousands of viewers nationwide, the New Vios is expected to continue its streak as the Philippines top-selling car – a record it has been holding for more than a decade now.

“You can count on TMP to stay true to our promise of making the world’s best Vios, and in the process, helping the economy, and providing livelihood to thousands of Filipino families.With the New Vios, we have once again reinvented the Filipino’s most preferred car. With its upgraded design and new features, we can truly expect the New Vios to LEVEL UP YOUR DRIVE!” said TMP President Atsuhiro Okamoto during his remarks, pertaining to the local production of the Vios in TMP’s Santa Rosa, Laguna manufacturing plant.

The New Vios lineup boasts improvements on its looks and features across 9 available variants – G CVT and M/T, E CVT and M/T, XLE CVT and M/T, XE CVT, and J and J Base in M/T.

Levelled-Up Look and Features

The New Vios gets  upgrade on its exterior with the glossy black front grille, further accentuated by the 3-tier LED headlights and daytime running lights for G variants. G, E and XLE variants also get LED foglamps. G variants have 16in. alloy wheels and LED rear combination lamps with line guide for a sleek and sporty look from the front, to the side, and the back.

Access is quick and easy with the smart entry feature and push start button for G variants. Get more control as you drive with the paddle shifters and available drive modes (Eco Mode and Sport Mode) for the G CVT variant.

Alll variants come with SRS airbags, Anti-lock Braking System (ABS) with Electronic Brake Distribution + Brake Assist, Vehicle Stability Control and Hill-Start Assist Control. Back camera is available from G variants, and customers may choose from 3 or 7 SRS airbags for certain variants.

The 2020 model features a low and wide stance, sporting a refreshed look while maintaining its reasonable price point. The New Vios will be available at Toyota dealerships nationwide from July 27, 2020. Customers may also inquire and request quotation online through the virtual showroom accessible anytime anywhere via https://toyota.com.ph/vios.

The Vios Advantage 

With all the improvements in features, technologies, and overall driving and riding experience, the New Vios remains to be a practical and smart choice for individuals looking for a reliable daily driver that’s easy to own, use, and maintain, or business owners looking to invest in long-lasting vehicles suited for local conditions.

The SRPs for the New Vios variants that are covered by TMP’s nationwide One Price Policy are as follows:

Variant SRP (PHP) Color
G CVT 1,071,000 White Pearl
1,056,000 Super Red V
Grayish Blue Mica Metallic
Alumina Jade Metallic
Black
G MT 1,012,000 White Pearl
997,000 Super Red V
Grayish Blue Mica Metallic
Alumina Jade Metallic
Black
E CVT 891,000 Thermalyte
Red Mica Metallic
Blackish Red Mica
Grayish Blue Metallic
Alumina Jade Metallic
Black
E MT 841,000
XLE CVT 841,000
XLE MT 791,000
XE CVT (7AB) 753,000 Freedom White

Thermalyte
Red Mica Metallic
Alumina Jade Metallic

XE CVT 747,000
J MT (7AB) 707,000
J MT 697,000
Base MT (7AB) 681,000 Freedom White
Thermalyte
Base MT 671,000

Carrying the core Toyota benefits that customers get from their Toyota vehicles, the New Vios comes with offers that provide great value and make ownership more fulfilling.

Buyers of the New Vios can enjoy free periodic maintenance package up to 20,000 KMs, 5-year warranty, and one year comprehensive insurance. Loyal customers may also take advantage of trade-in discounts, while both current car owners and first time buyers can choose from flexible financing deals.

The New Vios will also be made available through the recently introduced car-leasing program, Kinto One.

The Vios Legacy

The Vios has established its position as the #1 passenger car in the Philippines with almost 320,000 units sold across 3 generations of the model. In 2019, the Vios ended the year with a 38.6% market share in its segment.

A well-loved and trusted nameplate, the Vios has exhibited unmatched dependability and versatility. Aside from being a ubiquitous fixture on Philippine roads, the Vios has also displayed its power, sturdiness, and sportiness through the long-running Vios One-Make-Race series – the Vios Racing Festival which is set to return in 2021.

Under the CARS Program of the government, the Vios is our flagship. It helps support almost 55,000 lives throughout the Toyota network, 71 dealers, 56 local suppliers and countless other business and trade partners.” Chairman Alfred Ty expressed in a statement “Our Toyota Vios is a symbol of the best of Japanese technology and Filipino craftsmanship. In my mind, our Vios has become the national car of the Philippines. Atin ito. Gawa ng Filipino para sa Filipino. Proudly made in the Philippines, BY Filipinos, FOR Filipinos.” he concluded.

Other Toyota Models to be introduced

When pressed if new models wiil be introduced to the Philippine Market, TMP President Atsuhiro Okamoto confirmed. “Some models made available in Thailand will come to Philippine market. One example is the Toyota Corolla Cross” (which has been making rounds in social media). Also as expected, the new iteration of the iconic Hilux pickup will also hit the shores.

The Toyota Corolla Cross (image: toyota.co.th)

While many have guessed that this is an effective marketing tactic, measuring the reaction of netizens posting their comments on images that are made available online. The Toyota Cross garnered the most positive reaction.

Sales Performance for 2020

TMP officials stated that the pandemic have hurt their sales target, with most models affected during the pandemic, however, small Toyota models like the Wigo, aside from the Vios, have been selling better than expected, thanks to the working class who opted to buy a budget car as public transport was halted. However, they are expecting a significant increase in sales for the rest of year, with an optimistic 45% target.

Vios Cup

As for the Vios Racing Festival, TMP stated that the teams will not be using the new Vios models for racing. The main reason is the racers purchased the 2019 Toyota Vios race models– stripped down Vios that is actually prepped for circuit racing; big brakes, rollbars, spoilers, plain white paint and race suspension.

A well-loved and trusted nameplate, the Vios has exhibited unmatched dependability and versatility. Aside from being a ubiquitous fixture on Philippine roads, the Vios has also displayed its power, sturdiness, and sportiness through the long-running Vios One-Make-Race series – the Vios Racing Festival which is set to return in 2021.

For more information on the New Vios, visit TMP’s official website at www.toyota.com.ph and follow the official social media accounts and online communities at ToyotaMotorPhilippines (Facebook and Instagram), @ToyotaMotorPH (Twitter), and Toyota PH (Viber).

 

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