The famed EV premiered globally through a virtual event hosted at the soon-to-open Nissan Pavilion in Yokohama.

Although its not the first, nor will it be the last EV, The Ariya, Nissan’s first all-electric crossover SUV establishes itself at the forefront of the burgeoning EV industry. Not only does the Ariya aesthetically pleasing, but it has the power–and driving comfort to back the looks, it offers powerful acceleration and smooth, quiet operation, as well as an interior with a welcoming, luxurious lounge-like atmosphere. Its stress-free autonomous driving features, concierge-like assistance and seamless connectivity heighten on-road confidence and provides a welcoming environment for the driver and passengers. And with an estimated range of up to 610 kilometers (based on Japan WLTC cycle; subject to homologation), Ariya is the perfect partner for daily commutes and road trips alike.

The Nissan Ariya is heavily based on the similarly-named concept vehicle displayed at the 2019 Tokyo Motor Show and first hinted at with the IMx at the 2017 Tokyo Motor Show. It’s the first production model to represent Nissan’s new logo; an electrified brand identity, forging a path toward a new automotive era where electrification, optimized platform packaging and seamless vehicle AI technology will become standard, and hopefully, an example to follow by rival manufacturers.

Built on an all-new Alliance-developed EV platform, the Ariya is the ultimate expression of Nissan Intelligent Mobility, the company’s strategy to further improve the appeal of its vehicles and achieve the ultimate goal of a future with zero emissions and zero vehicle fatalities. Representing the three main pillars of Nissan Intelligent Mobility (Intelligent Power, Intelligent Drive and Intelligent Integration), the Ariya combines advanced electric-vehicle technology with a new level of seamless human-machine interface connectivity, offering an entirely new driving experience.

The New Logo

Nissan also revealed the new logo, and the Ariya is the first to display it, an apt move, signalling both as a new beginning for the brand. Nissan’s redesigned brand logo is prominently placed at the center of the aerodynamic shield, beaming with crisp definition from the 20 LEDs that compose it. The new brand logo represents Nissan’s passion and dedication towards innovation by challenging conventional approaches.

The exterior

The styling represents the Ariya’s first Nissan Intelligent Mobility “touchpoint,” signaling a significant redefinition of Nissan’s design philosophy– Timeless Japanese Futurism – characterized by a distinctive Japanese approach conveyed in a simple-yet-powerfully modern way. Designers embraced this with the keywords sleek, sexy and seamless to communicate how an EV paired with advanced driving capabilities can offer a new perspective to design, function and the ownership experience.

Embracing the Japanese term iki, the front of the vehicle appears seamless, elegant and fresh. It’s highlighted by a shield – a reimagined grille for the EV era. The shield, incorporating a 3-D, traditional Japanese kumiko pattern just under the smooth surface, protects sensing equipment used for ProPILOT functions and Intelligent Key detection without the aesthetics interrupting operation.

When viewed from the side, the Ariya seems to be constantly slicing the air thanks to a low, sleek roofline. Sporty, five-spoke, 19-inch aluminum wheels (20-inch wheels also available, depending on the grade) communicate the vehicle’s dynamic stance and sporty nature. A single, uninterrupted horizon line that stretches across the side profile, linking the front fascia and the rear.

The rear of the Ariya is equally striking, characterized by a steeply raked C-pillar that blends flawlessly into the rear deck. The one-piece light blade, representing the rear combination lamps, has been engineered to give a blackout effect when parked, and a consistent red illumination, day or night, when in use. Rear fender flares and a high- mounted rear wing signal the Ariya’s powerful EV capabilities.

“The Ariya’s exterior proportions show what’s possible with Nissan’s 100% electric- vehicle platform. The surprisingly short overhangs, aggressive roofline and large wheels provide an elegant appearance that flawlessly balances sport and luxury.” explained Senior Design Director Giovanny Arroba.

A newly-developed exterior two-tone color package, Akatsuki, expresses the moment just before dawn, as the sun marks the beginning of a new day. The combination of copper with a black roof highlight the body’s flowing nature and movement of an EV while the copper tone itself references conductivity and the dawn of a new automotive era.

Along with Akatsuki, the Ariya is offered with nine two-tone combinations, each sporting a black roof, and five striking full-body color combinations.

The interior

Defined by the Japanese term ma – referring to spatiotemporal openings – the cabin of the Ariya has been designed in the most efficient and comfortable way. The interior is more akin to a sleek cafe lounge on a starship, evoking performance and intrigue, than to a traditional automotive cabin. The compact nature of the powertrain components made it possible for Nissan’s engineers to install the climate control system under the hood (where a traditional gasoline engine would be), allowing the designers to utilize the whole length of the cabin without obstructions, such as a transmission tunnel or cabin systems tucked under the instrument panel. Also, a flat, open floor – made possible by the location of the battery at the base of the chassis – and the Ariya’s slim profile Zero Gravity seats result in vast amounts of legroom and easy interaction between front- and rear-seat passengers. The quiet EV drivetrain and the generous use of sound-absorbing materials result in an exceptionally quiet cabin, allowing everyone inside to relax and enjoy the stress-free, lounge-like space.

Front-seat occupants are treated to the Ariya’s minimalist dashboard, which blends seamlessly with the shape of the cabin, transitioning into the doors. It’s devoid of buttons and switches found in conventional vehicles. Primary climate control functions are integrated into the wooden center dash in the form of capacitive haptic switches that offer the same feeling as mechanical switches by vibrating when touched.

The adjustable center console can be moved to suit the driver’s personal preference, and the settings can be saved as part of the driver’s profile for automatic adjustment during future outings. The surface hosts a new shifter that fits in the palm of the hand to encourage a relaxed driving position with haptic drive mode controls within easy reach.

Rear-seat passengers are treated to an abundance of headroom and legroom, with the flat cabin floor allowing them to easily cross their legs and relax. Accents and ornamentation are carried into the rear space to give all the same sense of sophistication and comfort. The thin front seats are positioned to obscure the B-pillar, offering occupants an outward panoramic view.

Intelligent Power: formidable EV performance for a wide range of needs

The Nissan Ariya’s all-electric drivetrain is an example of seamless integration of advanced EV technology. It takes the excitement and potential of zero-emission mobility to the next level by integrating excellent power delivery, charging capabilities and extended range.

With four core models are offered, including two-wheel-drive and all-wheel-drive versions. The Ariya two-wheel-drive model with 63 kWh of usable battery capacity is ideal for urban commuters and first time EV owners looking for quality and style in their next- generation EV. The Ariya two-wheel-drive model with 87 kWh of usable battery capacity1 offers a larger battery, delivering additional range for those looking to venture on longer journeys.

The Ariya e-4ORCE all-wheel-drive model with 63 kWh of usable battery capacity offers an attractive balance in performance and value in its segment. With slightly less emphasis on range, this model offers ample performance and innovative new technologies, including twin electric motors and e-4ORCE control technology that deliver balanced, predictable power to all four wheels, equal to or better than many premium sports cars. The Ariya e-4ORCE all-wheel-drive model with 87 kWh of usable battery capacity features the highest level of Nissan Intelligent Mobility available, including ProPILOT 2.0 which offers hands-off single lane highway driving capability.

e-4ORCE: Ride comfort and handling without compromise

The twin electric motor, all-wheel-drive Ariya models will feature Nissan’s most advanced all-wheel control technology, e-4ORCE. The “e” in e-4ORCE stands for Nissan’s 100% electric motor drive system. “4ORCE” (pronounced force) refers to the vehicle’s physical power and energy, with “4” representing all-wheel control. Born from the company’s rich history of developing memorable all-terrain vehicles and sports cars, e- 4ORCE is the spiritual offspring of the Nissan GT-R’s ATTESA E-TS torque split system and the Nissan Patrol’s intelligent 4X4 system.

Makoto Fukuda

“The Ariya’s Intelligent Power is one of the pillars that define Nissan’s DNA. There is often talk about EVs and their 0-to-100-kph time, but actually it’s easy for EVs to achieve good acceleration times. The Ariya is also fast in a straight line, but it provides maximum, usable performance in a wide range of driving conditions such as on a snowy mountain road or on wet city streets. said Makoto Fukuda, development chief product specialist of the Ariya

Intelligent Driving: a high-tech, low-stress driving experience

The Ariya ensures high levels of comfort and confidence by providing occupants with the latest Nissan technologies, including ProPILOT 2.0 advanced driver assistance.

ProPILOT with Navi-link offers an enhanced experience from the acclaimed ProPILOT system first introduced with the LEAF. With the addition of road data and sensing technology, the system is able to offer a smoother ride during single-lane highway driving. By connecting with the navigation system and utilizing road map data, the hands-on driver assistance system can automatically adjust vehicle speed based on the posted limit. Additionally, the system can adjust vehicle speed based on upcoming road conditions, such as smoothly slowing the vehicle before a sharp corner ahead, giving all occupants a pleasant drive.

When the destination is reached, ProPILOT Park takes the stress out of parking by helping recognize an open parking space and guiding the vehicle into it. Parking is completed in three easy steps making front, reverse and parallel parking a stress-free experience (available in limited markets).

Intelligent Integration: keeping the Nissan Ariya up-to-date and at maximum potential

With a scheduled destination, the Intelligent Route Planner will send a reminder when it’s time to depart, keeping the day on-track. While driving, the system monitors road conditions and suggests alternative routes to keep travel times short. By using the NissanConnect smartphone app, calibration of the Ariya’s climate controls can be set just the way the driver likes, even before entering the vehicle.

When you approach the Nissan Ariya while carrying the Intelligent Key, the doors unlock. The exterior front and rear lights, as well as the Nissan emblem, switch on automatically, signaling that the vehicle detects the driver’s presence. The interior lights softly fade on when the door is opened, allowing the driver and passengers to see the entire cabin. The seat, steering wheel position and auto-sliding center console are all adjusted based on the saved driver profile linked with the Intelligent Key. The Ariya’s andon lighting treatment echoes a Japanese artisan character. After all occupants are seated and doors shut, the interior lighting fades away, prompting the driver to push the start switch which produces a “pulsing” effect, inviting the driver to take hold of the steering wheel.

The Ariya also includes Amazon Alexa to help customers simplify and organize their lives. Alexa can play music, place calls, listen to audiobooks, control smart home devices and more, with just your voice.

By saying “Hello Nissan” or “Hey Nissan,” occupants can ask for vehicle information and manage the travel route, including searching for points of interest, verbally. In-vehicle functions such as selecting a playlist or adjusting the cabin temperature are effortlessly done without the driver needing to look away from the road. The Nissan Ariya’s in- vehicle commands are executed by a hybrid voice recognition system based on natural- language understanding, allowing for normal, conversational sentences. With a Wi-Fi connection, the system can access cloud data to better understand unique requests.

On the drive home, Alexa can be invoked to perform vehicle-to-home functions, including turning on interior home lighting or opening the garage door.

“Nissan’s intelligent personal assistance technology is an expression of omotenashi – the Japanese custom of respecting the customer to the highest degree,” Fukuda said. “It provides a seamless experience, both off- and on-board. The Ariya supports your lifestyle whether from home or on the go.”

The display interface features both a 12.3-inch instrument monitor and 12.3-inch center display along a single horizon. By displaying multiple facets of information on one horizontal plane, information can be quickly digested without the driver being distracted from the road. The two displays are oriented in a wave-like shape to ensure important vehicle information, such as battery information, range and navigation, can be easily reached and scrolled through with a simple swipe. Further information can be swiped between the displays to customize and prioritize the information displayed just behind the steering wheel for an unparalleled bespoke experience.

The future of the electric vehicle is now

The Nissan Ariya crossover marks a new era for electric vehicles, promising an incredibly powerful and smooth ride thanks to the full strength of Nissan Intelligent Mobility delivered by the latest assistance technologies designed to support, respond and respect the driver’s intentions. A sleek, sexy, seamless design inspired by Timeless Japanese Futurism gives all occupants a welcome, personal impression that aims to surpass expectations.

The Nissan Ariya will begin delivery in Japan from mid-2021 with an estimated starting price of around 5 million yen.

Interested customers can visit www.thenissannext.com for more information.

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