All Ahead Go for the Philippine Commercial Vehicle Market

Commercial vehicle distributor Berjaya Auto Asia, Incorporated (BAAI) and one of China’s “Big Four” automotive manufacturers, Changan International Corporation, jointly unveil a new brand in the Philippines that will usher in the future of the Chinese marque’s commercial vehicle offerings in the country.

Starting July 1, 2020, Kaicene will be the new brand name for Changan’s commercial and logistics models distributed by BAAI. Kaicene will continue to make its presence felt with three models dedicated to people, business, and logistics transportation – the Honor S, the Star Truck, and the X5 Truck.

Mr. Japeth Castillo

“We are proud to introduce the Kaicene brand to the Philippine market,” shares Japheth Castillo, president of Berjaya Auto Asia, Inc. He adds, “Kaicene represents Changan’s dynamic direction to fine tune its efforts with its popular commercial models as it expands its lineup not only in China, but also around the world. With 36 years of commercial vehicle manufacturing expertise in its DNA, Kaicene is set to lead Changan International Corporation towards a more focused effort on providing vehicles that address the needs of entrepreneurs, small and medium-scale businesses, and developing communities. Kaicene is set to deliver more of the reliability, durability and versatility that is essential in the commercial vehicle market.”

The Kaicene brand name (pronounced as Kai-chen) is a new division wholly owned by Changan International Corporation. It represents the fusion of two ideals that the company aspires for – “凯 Kai” is a Chinese word associated with a song of triumph; and “程 Cheng”, a Chinese word that represents a bright future. The elegant combination of these aspirations distinguishes Kaicene as a brand that proudly aspires for success as it confidently looks forward to a prosperous future.

Kaicene Honor S

Kaicene models will continue to use the now familiar Changan “red arch” logo.  This harks back to the parent company’s commercial vehicle roots from 36 years ago, the cornerstone of the brand’s international success today.

Our customers will continue to enjoy the peace of mind inherent in every purchase of a Kaicene vehicle,” shares Castillo. “The Kaicene Honor S 7-seat MPV, the Kaicene Star Truck and the Kaicene X5 small and medium-scale business light commercial vehicles will remain our core products. They will be supported by Berjaya Auto Asia’s excellent after-sales, parts availability and warranties that will reassure their continued service for years to come. When it comes to value, the Kaicene brand represents an exceptional level of quality and dedicated service that sets it apart from other Chinese makes.”

For more information about the new Kaicene lineup of light commercial and logistics vehicles, customers may visit the following showrooms and service centers, all of which are now open to serve the public:

Auto Asia Sta. Rosa

National Road, Purok 3, Pulong Sta Cruz, Sta Rosa, Laguna

Contact Number (02) 3485 7516

Auto Asia Otis, Manila

1120 Quirino Avenue Extension, Paco, Manila

Contact Number (02) 8561 0973

Auto Asia Davao

Km. 7 Lanang, Davao City, Davao Del Sur

Contact Number (082) 235 2700

Auto Asia Cagayan De Oro

Km. 3 National Highway, Kauswagan, Cagayan De Oro City

Contact Number (088) 855 888

Auto Asia General Santos

General Santos National Highway, Apopong, General Santos City

Contact Number (083) 551 1111

Auto Asia Butuan

National Highway, Brgy. Baan, Butuan City

Contact Number (085) 815 7700

Customers may also send an email to [email protected] for sales and service inquiries. They may also follow Kaicene on social media via Changan Philippines – Auto Asia (which will transition to Kaicene Philippines – Auto Asia by July 1) on facebook and @ChanganPHAutoAsia (to also transition to @KaicenePHAutoAsia by July 1) on Instagram.


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