The Electra Glide Standard Touring.

New models for the emerging Philippine market

Harley Davidson Motor Company announces its much- awaited 2020 model year line-up including a new addition to the Touring range, the Electra GlideTM Standard. Customers can look forward to new technologies and more choices as the touring models now start from PHP 1,500,000.

The Electra GlideTM Standard is a “Dressed down Dresser” that provides a raw, fundamental riding experience inspired by Harley-Davidson’s Grand American Touring roots. Designed for the traditional touring customer, the Electra GlideTM Standard is for the rider seeking to disconnect from all the noise of the day-to-day and experience some true riding pleasure. No screens, simply a motorcycle that provides and heightens the experience of the journey. This fundamental experience is a key element in the design and engineering of the Electra GlideTM Standard. The ElectraTM Glide Standard model is offered only in our Vivid Black color.

Apart from the Electra GlideTM Standard, the impressive line-up that is set to rumble out of the showrooms includes – Road KingTM, Road KingTM Special, Street GlideTM Special, Road GlideTM Special and Ultra Limited.

New models and advanced technologies support the More Roads to Harley-Davidson plan to accelerate building the next generation of riders through new products in additional motorcycle segments, broader access and a commitment to strengthen dealers globally.

New Technology

One of the new features available on certain 2020 Touring Family models is the ReflexTM Defensive Rider System, a new collection of technology designed to match a motorcycle’s performance to available traction during acceleration, deceleration, and braking, utilizing the latest chassis control, electronic brake control and powertrain technology.

“The passion for Harley-Davidson motorcycles in the Philippines is growing and the new 2020 line-up will surely please those looking to hit the road with an impressive new machine,” said Mr. Johan Kleinsteuber, Managing Director, Harley-Davidson Asia Emerging Markets.

We leverage our unmatched ability to blend style, performance and technology in products designed to elevate the motorcycling experience. With our prices that start from PHP 650,000, we make discovering freedom easier than ever”. Kleinsteuber added.

To celebrate the launch of the new MY20 range, an event themed “Orange and Black” will be held at HARLEY DAVIDSON OF MANILA in Greenhills, and other authorized dealerships on November 23 and 24, 2019.

About Harley Davidson

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley- Davidson Financial Services. Since 1903, Harley-Davidson has fulfilled dreams of personal freedom by leading the innovation of two-wheeled mobility. The company offers an expanding range of leading-edge, distinctive and customizable motorcycles and brings the brand to life through Harley-Davidson riding experiences and exceptional motorcycle parts, accessories, riding gear and apparel. Learn more about how Harley-Davidson is Building the Next Generation of Riders at


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