Isuzu vehicle owners and their families–all loyal fans of the world-renowned maker of diesel-powered vehicles gathered to witness the launch of the first “I Love Isuzu” Campaign at the Festival Supermall, Alabang, Muntinlupa City.  The campaign is the culminating event of months of research, planning, and collaboration among Isuzu Philippines Corporation (IPC) and its dealers, business partners, suppliers, and the various Isuzu Clubs across the country.

The “I Love Isuzu” campaign has hinged on not just Isuzu vehicles’ exceptional durability, reliability, power, performance, and fuel-efficiency, but also on the entire motoring lifestyle experience of their owners and their families and friends, the kind of lifestyle experiences that have evolved into fond memories throughout the decades.

Various Isuzu Clubs, such as the mu-X Owners Club of the Philippines (mu-x OP), Team Isuzu Pilipinas (TIP) and Team Isuzu Car Enthusiasts (Team ICE), also held their club meet and new member signups during the launch.

The “I Love Isuzu” campaign aims to encourage Isuzu customers to actively promote and share their experiences of the Isuzu brand, and to ultimately grow the community of Isuzu owners in the Philippines. As such, the campaign will also involve social media engagements on Facebook and Instagram.

IPC President Hajime Koso delivering his message.

In his welcome remarks, IPC President Hajime Koso said, “Isuzu vehicles are really something to take pride on. Let me tell you that, we are more than just a truck brand. Our pick-up and SUV models deliver the same outstanding performance coming from our expertise on diesel engines.”  He adds ” The D-MAX has been with us for more than a decade and it has proven to provide durability and fuel-efficiency, over and over again. The mu-X, captivated the hearts of Filipino families, reaching more than 45,000 units since its launch in 2014.  The impressive design of these models, coupled with comfort, convenience and most especially global safety standards is what makes our customers LOVE IT even more.”

Shell Pilipinas is the official fuel partner of “I Love Isuzu” campaign.

For more information on the “I Love Isuzu” campaign, log on to


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