Motor Image Pilipinas Inc. (MIP), the exclusive distributor for Subaru vehicles in the Philippines, announced the company’s 2019 plans in anticipation of the brand’s growth in the country. These include new customer experience initiatives; from pre- purchase to aftersales, and a significant network expansion. The plans were announced in conjunction with a global partnership deal signed between Motul, a world-class French owned company which develops and sells engine lubricants, and Motor Image, at the launch of the all-new Subaru Forester in the Philippines.
“Our customers in the Philippines have been strong supporters of Subaru all these years and we are grateful for the love that they have extended to the brand.” said Mr. Glenn Tan, Deputy Chairman and Managing Director, Tan Chong International Limited. “So this is why we are announcing the Motul deal here, which is one of the key initiatives we have in delivering the best customer experience in the market, by providing the best engine oils in our aftersales operations. Our focus, as always, is on our customers, and enhancing the customer journey across all of Asia.”
Subaru has grown from a one showroom niche upstart brand into a coveted premium Japanese brand. The company has plans to almost double its current network of 19 branches and dealerships in the next 12 months through its current and new dealer partnerships. This will significantly increase the brand’s presence in the Philippines, and also improve convenience for customers with more service centres across the country. The current network covers the key cities in Luzon, Visaya and Mindanao. The expansion aims to include Calamba, Tagum, La Union, among other emerging cities, to cover more areas of the archipelago.
Customer centric activities
From providing more access to consumers in the market, Subaru will focus on improving customer experience within the showrooms and in aftersales. The focus will be on the new facilities, whilst the current Subaru showrooms in the Philippines will also be revamped progressively.
The next generation showrooms will be more family and retail friendly and provide a warm and non-intimidating experience to all customers. They will include several new initiatives and leverage technology to improve the customer journey and have:
– Interactive orientation kiosks that allow customers to self-guide through the showroom if they so desire.
– Technology bar for customers to use tablets to visualize and customize their desired Subaru vehicles
– A Virtual Reality room with specially developed software to enable customers experience ‘test-driving’ popular vehicle models that may not be available in the showroom
– A newly designed forest-themed play area the “Subaru Loves Children and Babies”
– A customized bright fragrance called “Essence” to improve the showroom’s ambience
– A new range of high quality exclusive Subaru merchandise found only in Motor Image network showrooms.
The company will embark on a new brand campaign – All Heart – in February 2019 in the region with a series of commercials. These commericals aim to showcase the values of the brand, focusing on families, friends and relationships. For Motor Image, customers are part of the Subaru family, and providing the best customer experience requires sincerity and integrity. Aside from the marketing campaign for All Heart, Motor Image will be planning various customer activities that are associated with their lifestyles, around – music, pets, fashion and sports.
Strengthening Aftersales Support
Motor Image has also partnered with Motul this year to produce exclusive lubricant products for Subaru vehicles. The new licensing and partnership deal signifies Motor Image’s long-term commitment to provide quality aftersales products for Subaru customers. With the expansion of the network in Philippines, the number of servicing workshops will also significantly increase to support the growing number of Subaru vehicles on the roads. Motor Image will continue to hold aftersales promotions across the country for Subaru customers.