With 2018 drawing to a close, Hyundai Asia Resources Inc., (HARI), introduced not only one, but four models to the unsuspecting public. The updated models, featuring the popular Hyundai Accent, together with the people transporter, Hyundai Starex, the versatile crossover Hyundai Tucson and the hybrid Ioniq.

(HMC) Regional Headquarters General Manager Joonmo Ahn

The launch, dubbed as the ‘Runway to the Future’ celebration were joined by  Hyundai Motor Company (HMC) Regional Headquarters General Manager Joonmo Ahn in tandem with HARI President and CEO Maria Fe Perez-Agudo, led the unveiling amid much fanfare.

HARI President and CEO Maria Fe Perez-Agudo

Led by the all-new Hyundai Accent, it will still be powered by two powertrains; the frugal 1.6-liter U-II CRDi and the torquey 1.4-liter Kappa MPI engines, which will be mated with either the six-speed manual or automatic transmission. The Accent is deemed the market leader in its segment and favored by both young professionals and tranport industry because of its tough reliabilty and practicality.

Grand Starex Urban

The new Hyundai Grand Starex Urban features improvements inside and out. The front has a new fascia that integrates with the headlights. Streamlined bumpers also blend in with the fender and body lines. The interior has a more luxurious Nappa Brown Leather -clad Captain seats and bench seat at the back. The dash now has a larger center control display and brown accent at the lower dash area. Passenger comfort is the game here.

Hyundai Tucson

Almost all features of the previous Tucson model have been carried over, but there have been slight improvements for the Hyundai Tucson, namely the Cascading Grille, combined with the attractive Composite Light. The rer lens are now smoother but sharper in the edges. It still has the powerful 2.0 CRDI engine, which still delivers power whenever needed.

The Hyundai Ioniq

The environment is still in the minds of Hyundai engineers, and the Ioniq is a testament to their commitment. The upgraded Ioniq is sleeker and aero dynamic to further its reliabilty. The rear glass reaches downward to the bottom of the hatch, creating a semi-wing; both functional and attractive.

2018 brought extraordinary challenges in the marketplace, resulting from the tough economic environment that tested our capabilities. As such, we have remained focused by laying down the groundwork to ensure an unhampered and successful takeoff of our business for the brand in 2019,” said Agudo. ” “Runway to the Future”’ is our way of expressing our appreciation of the gallant men and women in the Hyundai dealership network, our esteemed friends from the media and partners in the banking industry who inspired us in braving this year’s headwinds and turbulence in our industry.” Agudo added.

Given this statement, HARI looks forward to more notable achievements, and set new standards through innovative mobility, carried by the Hyundai Grand Starex Urban, the facelifted Hyundai Tucson, the environmentally friendly Hyundai Ioniq Hybrid, and the all-new Hyundai Accent this 2019.


For more information, visit www.hyundai.ph

Hyundai Asia Resources, Inc.

16th Floor, BGC Corporate Center, 30th Street cor 11th Ave.,

Bonifacio Global City, Taguig, 1634 Metro Manila


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