20 units of the MINI Monte Carlo Edition will be available for only 24 hours on 11.11.2018
Philippines. For the first time ever, MINI Philippines is partnering with Lazada Philippines, the most popular online shopping site in the country, to sell 20 units of the Limited Edition MINI Monte Carlo on Lazada.com.ph. On 11 November 2018, the biggest global online shopping spree of the year, only customers in the Philippines will have a rare opportunity to purchase this exclusive model.
“I’m very excited as we’re pioneering the automotive industry in the Philippines in partnership with Lazada.com.ph to launch the iconic and exclusive MINI Monte Carlo. Only 20 future MINI owners will have a chance to relive MINI’s racing history today,” said Willy Tee Ten, President of British United Automobiles Inc. “We expect the MINI Monte Carlo to run out fast, so don’t miss your chance to experience the Philippines’ first and exclusive online sale as we remember the legacy of what a true champ really means.”
“We’re very proud that Lazada has been exclusively chosen by MINI for the sale of their MINI Monte Carlo Edition. The possibilities of eCommerce are limiteless, now people can even buy cars online,” said Ray Alimurong, CEO of Lazada Philippines. “We are very excited for another first in the Philippines with one of the world’s most iconic automotive brands. In Lazada’s best in class platform, MINI has found a way to extend its offline brand experience into the online space, and there’s no perfect time than launching it during the Lazada’s 11.11 Shopping Festival.”
“Being a trendsetter has always been a brand philosophy of MINI and this is shown yet again through the first-ever online sales approach in the Philippines, We hope that our Philippine customers are as excited about the MINI Monte Carlo Edition as we are and we wish them the best of luck in owning this one-off exclusive.”said Kidd Yam, Head of MINI Asia.
About the MINI Monte Carlo Edition
In 1964, the iconic Monte Carlo Rally was in for a surpise. In a race that went from Minsk, across the Alpine passes, and into the finish line at Monaco, the classic Mini Cooper S barrelled through the roads and took the championship, racing past other cars that were expected to be faster and more powerful. That was arguably the moment when MINI made a name for itself, cementing its legacy and status as an icon for the years to come.
Now, more than 50 years after that first historic win, MINI pays tribute to its racing legacy. The MINI Monte Carlo Edition is a stunning echo of the past and was born to relive MINI’s racing history. The special Monte Carlo badge and the legendary number 37 both mark it out as a striking limited-edition model.
This limited edition model also comes with the following touches that make it truly one of a kind: Racing stripes, a chequered design on its rear, and the familiar MINI silhouette make the MINI Monte Carlo Edition a masterpiece of its own. With additional touches such as the aerodynamic kit, sporty spoiler, a panoramic sunroof and the 17″ MINI John Cooper Works wheels; this car is more than ready for the track.
The MINI Monte Carlo Edition also stands out with exclusive interior features that include quality Harman Kardon Speakers, a comfortable front armrest, an 8.8″ LCD touch screen display; as well as the distinctive MINI John Cooper Works sport seats.
To further highlight the exclusiveness of owning the MINI Monte Carlo Edition, a distinct illuminated door sill clearly indicates to the driver that he or she is the proud owner of “One of Twenty.”
The MINI Monte Carlo Edition are available for viewing in MINI Global City (02) 856-7555, MINI Pop-up tore Alabang (02) 834 8992 and MINI Cebu (032) 272 7856 or log on to www.mini.com.ph to find out more.