All British Cars recently held a gala event to mark the inaugural opening of the official Jaguar and Land Rover showroom located at 1008 EDSA Greenhills, San Juan City.
As the first and only official dealer authorized by Coventry Motors Corporation to sell and service Jaguar and Land Rover vehicles in the Philippines, All British Cars proudly unveiled their new spacious, modern showroom and after-sales workshop to hundreds of guests as proof of the company’s commitment and dedication to become the dealer of choice for discerning Filipino customers.
The celebration was attended by a number of Jaguar and Land Rover Asia Pacific executives led by Alistair Scott, sales director, and Andy Wust, customer service director. The event was also graced by British Ambassador Daniel Pruce and San Juan City Mayor Guia Gomez.
They were joined by Rikki Dee and Mandy Eduque, chairman and president, respectively, of All British Cars; and by George Barcelon and Gerry Alejandro, chairman and president, respectively, of Coventry Motors Corporation, at the ribbon-cutting ceremony to mark the official opening of the new showroom.
“We begin a new chapter in our brand footprint in the Philippines with the opening of the new Jaguar and Land Rover showroom by All British Cars. This facility, like all our showrooms globally, was designed to allow our customers to immerse themselves in the Jaguar and Land Rover brand experience from the moment they walk through the doors of the showroom,” said Alistair Scott, sales director, Jaguar and Land Rover Asia Pacific Importers. “We are delighted to find a partner in All British Cars that can make that happen for our customers and for our brands.”
The new dealership showcases the latest and greatest Jaguar and Land Rover vehicles in its almost 10,000 square feet brand new showroom, which allows for nine vehicles, comfortable seating lounges for customers, sales offices, and multiple merchandise and accessories displays. The showroom also has a dedicated vehicle handover area and adequate parking spaces for customers.
The overall design speaks of modern elegance, distinguished by a modern sunshine gray and champagne silver rectangular façade, clean sleek lines and dedicated Jaguar and Land Rover showrooms on the left and right, respectively. The facility prominently features elements of glass, walnut textured finishes and sophisticated lighting to give the space a fresh and luxurious feel.
The showroom’s customer lounge comes with 55-inch screens and high speed Wi-Fi internet service accessible to customers as they wait for their vehicles. Self-service refreshments are also made available at a bar equipped with a glass-fronted refrigerator and a coffee machine for the convenience of guests and customers. Located also within the showroom is a service reception area furnished with another 55-inch screen that shows live feeds from the service bay area so customers can see how their vehicles are being attended to.
For the delight and entertainment of customers, both Jaguar and Land Rover showrooms are equipped with an 82-inch digital screen showing branded films. Customers can also enjoy the Jaguar and Land Rover boutique that offers the latest accessories, wheels and genuine branded merchandise along with an interactive colour and trim display of the vehicles.
Completing the facility is over 7,000 square feet after-sales service workshop for Jaguar and Land Rover vehicles. The 6-bay workshop is geared with all the latest tools and technologies and offers a comprehensive range of tests including durability, calibration and hot weather testing for heat and humidity. The workshop is also equipped to test brake systems, powertrains, chassis, and heat and ventilation systems, as well as to check the off-road and the driving capability of Land Rover’s unique Terrain Response system.
The showroom was built according to the brand’s global ARCH retail design standard wherein all furniture and fixtures are imported from an accredited international supplier. This helps to ensure that each and every Jaguar and Land Rover showroom and workshop in the world embodies the same design aesthetics and ambience reflective of the Jaguar and Land Rover brand experience.
“We are thrilled with the opening of our new facility, which promises to provide an even higher level of brand experience and service for our customers. As the only authorized dealer for Jaguar and Land Rover in the country today, we will make it our promise to surpass our customers’ expectations by providing them an unmatched level of service and experience,” said Mandy Eduque, President, All British Cars.
About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.
We employ more than 43,000 people globally and support around 240,000 more through our retailer network, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia.
At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad.
Images by Neil Pagulayan (except exterior shot)