Volkswagen Philippines established its presence in the south with the recent inauguration of its Santa Rosa, Laguna dealership. Together with the the Lica Auto Group, Volkswagen aims to take a large piece of the booming automotive market in the CALABARZON area.
Located at the Sta. Rosa-Tagaytay Road, its flanked by other dealerships, establishing the reputation of being the automotive avenue of the south as a majority of the other brands has set up shop there, making the presence of Volkswagen a welcome one.
The festivities, led by Volkswagen Philippines President, Felipe Estrella, included a ribbon cutting ceremony and speeches by members of the LICA Group and local officials of the Santa Rosa district.
“Establishing our eighth Volkswagen dealership in the country, at the economic epicenter of a developing phenomenon that is the Calabarzon area, was a very easy decision to make. And in collaboration with the Lica Auto Group, we are able to establish our presence in a very exciting market. said Felipe Estrella III, President of Volkswagen Philippines
“Now, the region’s residents and enterprises will have more access to the German engineering, build quality, and driving experience of Volkswagen automobiles and the accompanying Volkswagen aftersales services and support,” added Felipe.
Lica Auto Group Managing Director Rene Limcaoco stated,“Our first Volkswagen dealer takes the Lica Auto Group to a position of dominance in the auto industry in the southern Luzon area. At the same time, Volkswagen Santa Rosa will be more accessible to buyers and owners in the region,”
The event was symbolized by an exchange of gifts; a scale model of the Volkswagen Beetle and the Laguna icon switchblade.
The Santa Rosa establishment is the latest, but definitely not the last, as future dealerships will be established in the coming months.
Volkswagen Santa Rosa completes the present roster of nine dealer network of Volkswagen Philippines; namely:
- Volkswagen BGC at 938 28th Street City Center, Bonifacio Global City, Taguig City
- Volkswagen Quezon Avenue at 1229 Quezon Avenue, Quezon City
- Volkswagen Alabang at Caltex along Alabang-Zapote Road, Madrigal Business Park, Ayala Alabang, Muntinlupa City
- Volkswagen Greenfield District Service Center at 833 Sheridan Street, Barangay Highway Hills, Mandaluyong City
- Volkswagen Pampanga at McArthur Highway, Dolores, City of San Fernando, Pampanga
- Volkswagen Cebu at A. Soriano Avenue, North Reclamation Area, Cebu City
- Volkswagen Iloilo (upper ground level of SM Iloilo along Benigno Aquino Sr. Avenue
- Volkswagen Alabang
- Volkswagen Bacolod (along Araneta Street, Singcang, Bacolod City, Negros Occidental).
Text/images by Earl Manalansan